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Where the Next Online Program Enrollments Will Come From in 2026

AI Search, Cross-Border Demand, and Performance Channels for Universities Launching and Scaling Online Programs

The role of AI in transforming student search and enrollment processesStrategies for tapping into cross-border demand for online programsUtilizing performance marketing channels to enhance program visibilityChallenges and solutions in scaling online education globallyInnovative approaches to international student recruitment

Description

Join us for a dynamic exploration of the future of online program enrollments as we look towards 2026. This virtual roundtable will delve into how AI search, cross-border demand, and performance channels are poised to transform the landscape for universities aiming to launch and scale their online programs. Our expert panel, featuring leaders in enrollment management, online education, and international recruitment, will share insights and strategies for navigating this evolving domain. Attendees will gain valuable perspectives on leveraging technology and innovative approaches to meet the growing demand for accessible and flexible higher education options globally.

Background

As the landscape of higher education continues to evolve, universities are increasingly turning to online programs to meet the demands of a global student population. With advancements in AI search technologies and the rise of cross-border educational demand, institutions face both opportunities and challenges in scaling their online offerings. Understanding how to effectively utilize performance …

Date: 2026-09-24

Time (ET): 7:00 PM EDT, Sep 24, 2026

Time (Local): 11:00 PM UTC, Sep 24, 2026

Agenda:

  • 00:00-00:10 Welcome and Introduction
  • 00:10-00:25 Speaker Presentations
  • 00:25-00:50 Panel Discussion on AI Search and Cross-Border Demand
  • 00:50-01:15 Exploring Performance Channels for Online Programs
  • 01:15-01:25 Audience Q&A
  • 01:25-01:30 Closing Remarks

Location: REMOTE

Relevant Topics

The role of AI in transforming student search and enrollment processesStrategies for tapping into cross-border demand for online programsUtilizing performance marketing channels to enhance program visibilityChallenges and solutions in scaling online education globallyInnovative approaches to international student recruitment

Speakers

Clay Harmon

Clay Harmon

Executive Director, The Association of International Enrollment Management (AIRC)

Panelist
Debbie Cavalier

Debbie Cavalier

Co-Founder & CEO, Berklee Online | SVP, Pre-College, Online, and Professional Programs, Berklee College of Music

Panelist
Dr. Alyssa Frey Orlando

Dr. Alyssa Frey Orlando

Director of Admissions Recruitment for MBA and MS Programs, Bentley University

Panelist
Julie Thalman

Julie Thalman

Vice Provost for UC Online, University of Cincinnati

Panelist
Rana Alsaedi

Rana Alsaedi

Director of Graduate Admissions, Clarkson University

Panelist
Toby Wang

Toby Wang

Business Development Manager, ADTiger

Panelist

Guided Questions

Clay Harmon

Clay Harmon

How is the Association of International Enrollment Management addressing the challenges of cross-border online enrollments?

Clay Harmon

Clay Harmon

What innovative strategies are emerging for international student recruitment in the online education space?

Debbie Cavalier

Debbie Cavalier

How has Berklee Online utilized AI to enhance its online enrollment strategies?

Debbie Cavalier

Debbie Cavalier

What lessons has Berklee College of Music learned from scaling its online programs globally?

Dr. Alyssa Frey Orlando

Dr. Alyssa Frey Orlando

What role does AI play in the admissions recruitment process for MBA and MS programs at Bentley University?

Dr. Alyssa Frey Orlando

Dr. Alyssa Frey Orlando

How does Bentley University balance quality and accessibility in its online education offerings?

Julie Thalman

Julie Thalman

What strategies has UC Online implemented to tap into cross-border student demand?

Julie Thalman

Julie Thalman

How does UC Online utilize performance channels to increase program visibility?

Rana Alsaedi

Rana Alsaedi

How is Clarkson University adapting its graduate admissions to cater to international students?

Rana Alsaedi

Rana Alsaedi

What challenges has Clarkson University faced in scaling its online graduate programs?

Toby Wang

Toby Wang

What role do performance marketing channels play in ADTiger's approach to online program enrollment?

Toby Wang

Toby Wang

How can universities collaborate with business development managers to enhance their international reach?

Where the Next Online Program Enrollments Will Come From in 2026 | World Salon